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How to Launch a B2B Influencer Marketing Campaign

  If you read our blog regularly, you already know how effective influencer marketing is. For several years now, advertisers have considered B2B influencer marketing as one of the best promotion tools. But what about brands whose customers are other companies? Well, the good news is that influencers specialized for this type of campaigns exist and the market is booming! In this article we’ll tell you all about B2B (also called B-to-B) influencer marketing and how to work with these influencers.   B2B or B2C influencers: what’s the difference? Before diving in, let’s differentiate between B2C and B2B influencers so we can understand their role and what they can bring to the table. Firstly, B2C influencers aka ‘regular’ influencers help brands promote a product or a message to the general public. B2C influencers are characterized by two major elements (beyond the ‘general public’ aspect): their audience’s empathy for them and the sincerity of their message. That is to say expertise doesn
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Buy and Sell Your OLD Coin

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  Why Sell Your Coins in a Coin Auction? We get this question all of the time: Why should I put my coins in a Coin Auction? Well, to start, it depends on what coins you have. In some cases it might not make sense to do a coin auction. Most coins under $100 in value would be better to sell outright to an auction house rather than sending it through the auction process. I will give you a list of why it is best to auction higher value coins. When you put your valuable coin into a coin auction, there are a large number of collectors that will see your lot. Sure eBay has millions of members, but who goes on eBay to get top dollar for something that is meaningful to them? Not many people. So when you are looking to sell your coin, go to the place where collectors will fight over what you have, not to the place where everyone will try to low-ball you. An auction is run by specialized professionals. eBay is run by professionals web managers. Craigslist is run by the people. When
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How to Become an Influencer in 2021

  Influencer marketing is a hot topic that every brand is discussing. Brands are willing to collaborate with influencers to reach a new audience and increase conversion. Being an influencer has become so rewarding that everyone wants to be one in their respective domains. But what matters is the no. of followers of the influencers, the quality of engagement they generate by sharing their content, and many other factors. The audience on social media consider influencers as experts and looks forward to them seeking advice. Therefore, building and retaining a community of loyal followers isn’t simple. But no worries! In this post, we will discuss the step-by-step process of how to become an influencer. So, let’s start on your path to becoming an influencer.   7 Steps to Becoming a Social Media Influencer: Select Your Niche Optimize Your Social Media Profiles. Understand Your Audience Create and Post Relevant Content Be Regular and Consistent Engage with your audience. Earn money as an I
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How to Launch a Successful Influencer Campaign

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The new version of word-of-mouth marketing is Influencer marketing. Influencer marketing helps the brands to provide recommendations and referrals through social media influencers which acts like a big personality for the common people whom they trust and follow. It is important for brands to collaborate with the right influencers to launch a successful influencer marketing campaign . But this comes with many different doubts like,  How much will it cost? How to connect with the right influencers? How to create content in collaboration with the influencer? Does it help to increase sales? Building an Influencer Marketing Campaign starts with your organization and you , hence one should always begin by defining their goals and what you want to achieve. The common goals to focus on can be to increase brand awareness and strengthen the brand, build a strong social media presence and engagement or improve the conversions (purchases, subscriptions, or others). In this article, we will provi
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