How to Find Influencers for your Campaigns
In recent years, influencer marketing has emerged as a new, modern and less invasive advertising format than traditional television or magazine advertising. Brands have quickly understood that collaborating with a creator on social media allows them to obtain better outcomes, whether in terms of sales, visibility, engagement… It offers a “Best Friend” effect that builds trust with the public. Some of them have quickly entered the market with inventive and innovative placements; NordVPN on YouTube, or RinoShield on different platforms come to mind. Partnerships, sponsorships or product placements are a good compromise to both compensate the creator for their work and also to reach the brand’s objectives. These are more personalized campaigns that are closer to the consumer who is treated as an equal. As a result, influencer marketing has exploded in recent years, allowing even the smallest influencers to find brands for collaboration. As you can see on this graph, the global influence