How to Launch a B2B Influencer Marketing Campaign
If you read our blog regularly, you already know how effective influencer marketing is. For several years now, advertisers have considered B2B influencer marketing as one of the best promotion tools. But what about brands whose customers are other companies? Well, the good news is that influencers specialized for this type of campaigns exist and the market is booming! In this article we’ll tell you all about B2B (also called B-to-B) influencer marketing and how to work with these influencers. B2B or B2C influencers: what’s the difference? Before diving in, let’s differentiate between B2C and B2B influencers so we can understand their role and what they can bring to the table. Firstly, B2C influencers aka ‘regular’ influencers help brands promote a product or a message to the general public. B2C influencers are characterized by two major elements (beyond the ‘general public’ aspect): their audience’s empathy for them and the sincerity of their message. That is to say expertise doesn